Head of Marketing
It has long been the norm for major professional tournaments to be extended on the organizers’ digital channels. Fans are provided with highlight clips, match insights and the top stats of their players at any time and on demand. Coaches can access analyses and video recordings of their athletes and thus draw the necessary conclusions for the next match or training session. But wouldn’t all those things also be exciting in amateur tennis?
With the Wingfield Court, we want to do just that. Wingfield was used in a tournament context for the first time at Wimbledon. Admittedly, you might not associate Wimbledon directly with amateur tennis. However, the annual Road to Wimbledon junior series, whose qualifying tournaments take place all over the world and whose finals are held at the prestigious All England Lawn Tennis Club, is just that: amateur tennis.
Four out of the twelve courts played on at the AELTC were equipped with Wingfield courts. The matches of the young players suddenly no longer ended on the court, but could be relived afterwards on the smartphone. In addition to revealing match statistics and video recordings, the unforgettable experience on the hallowed turf was captured for eternity and made shareable with friends and family.
The tournament experience doesn’t end on the court.
For any tennis fanatic, it’s still exciting to see how many points you scored from your net attacks, how many errors cost you the win, or what your first serve percentage was. To be able to access all these insights after a match was of course a new experience for the participants, the parents, but also for many coaches.
Together we analyzed the match data and talked about conspicuities of the past matches. Because no matter what level we play at, we all have one thing in common: we want to get better.
Cheer along around the world.
The match summaries, which were automatically played on screens in the Players Lounge throughout the seven days of the tournament as soon as a match was completed on the Wingfield Court, also provided plenty to talk about.
The fact that tournaments are nowadays not only accompanied “offline” but are also extended via online channels is nothing new in amateur tennis either. As an additional service, spectators from all over the world had the opportunity this year to access the highlight videos automatically generated by Wingfield via the Wimbledon website.
The best match scenes of the day were also broadcasted to the world via the social media channels of Wimbledon and Wingfield, giving the media coverage of the tournament a new quality. Terrific passing shots from the half court or courageous fights over long rallies did not remain hidden from the followers of the youngsters at any time. Transferable to any tournament.
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